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Head @Hyundai CRADLE Tel Aviv (Israel)

Ruby is leading Hyundai CRADLE TLV, seeking to collaborate and invest in Israeli startups. Ruby has been dealing with Corporate Innovation & Investments for over a decade, previously part of NICE (NASDAQ: NICE) and Amdocs (NYSE: DOX) in Corp Dev and Ventures roles and before that at StageOne Ventures. Ruby has made investments in startups with investment exits exceeding $500M and total M&A/divestiture deal transactions exceeding $400M.


Hyundai CRADLE is Hyundai Motor’s corporate venturing and open innovation business, which partners and invests extensively in prominent global startups to accelerate the development of advanced future automotive technologies. CRADLE identifies newly established startups that focus, amongst others, on ‘Disruptive Innovations’, including mobility services, artificial intelligence, robotics, smart energy solutions, smart city and cyber security.

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