Image by Carrie Yang


MONDAY, March 28th, 2022


Investor Reception (Invite only)

TUESDAY, March 29th, 2022

Halftone Image of Crowd

13:00 - 14:00


9:30 - 10:30

Axis Exchange 1 - Fintech and Enterprise Session

Fintech is continuing to bring massive changes to businesses and consumers. AI, blockchain, digitization and personalization are changing how we bank, invest, and insure. Investors and corporations will discuss the latest challenges and opportunities, followed by Israeli startup pitches and investor questions.


Moderator: Simon Weintraub, Partner @ Yigal Arnon


  • Dana Eli-Lorch, Founding Partner @ Company Capital (Israel)

  • Liron Azrielant, Managing Partner @Meron Capital (Israel)

  • Matan Hazanov, Vice President @ Verstra Ventures (Canada)

  • Meriem Zairi, Senior Managing Director @ SEAF (Morocco)

  • Patricia Lahy Engel, Program Manager @ Intuit for Startups (Israel)

10:30 - 11:00

Keynote Speaker

The Future of Finance - Fireside Chat (Virtual)

Dan Schulman, President & CEO at Paypal (USA)

09:15 - 09:30

             Opening Remarks by Ed Frank,  CEO @ Axis Innovation

             Lital Kiperman Vaknin, Head of Strategic Partnerships @Peres Center

11:00 - 11:20

The Israel Morocco Business Opportunity

  • Keynote by Abdelouahed Rahal, Director General, Ministry of Foreign Affairs, Kingdom of Morocco

  • Morocco Now - High Economy Takeoff 

  • Introduction by Yann Assor, Vice Chairman, Morocco-Israel Business Council

  • Remarks by Meriem Zairi, Senior Managing Director @ SEAF  

  • Remarks by Ilan Benhaim, Business Angel, Co-founder and Partner @ Veepe

  • Remarks by Sophia Alj, Co-Founder & COO, @ Chari

08:30 - 09:15

Registration, Coffee and Networking Overlooking the Mediterranean Sea


11:45 - 12:45

Axis Exchange 2 - Health & Sports Tech Session

Since the start of the pandemic, there has been a global increase in consumer awareness towards health and fitness, and now more than ever, people and companies are taking a greater interest in nutrition, wellness, and exercise. Technology breakthroughs in AI, personalization, and big data are enabling new innovations for a healthier future. Investors and corporations will discuss these topics and more, followed by select startup pitches.

Moderator:  Orly Sorokin, Alpha Zone Accelerator Manager @BM Israel


  • Connor Bruton, Open Innovation Manager @ BAT (UK)

  • Jean-Luc Bazin, Technology Scouting & Networking @ Swatch Group (Switzerland)

  • Joern Watzke, Senior Director Global B2B, @ Garmin (Germany)

  • Mor Eini, Growth Manager @ APX VC (Germany)

  • Georgi Mitrovsky, Investment Manager  @ Neo Ventures (Bulgaria)

14:00 - 15:10

Axis Exchange 3 - Retail and eCommerce Session

Both physical and digital commerce have been disrupted over the past year, with e-commerce accelerating years into the future. What are the cutting edge startups bringing disruptive innovation in retail and new services to the consumer and businesses? Retail investors and corporations will share their insights, followed by Israeli startup pitches and investor questions.

Moderator: Matthew Kittay, Partner and Co-chair M&A Practice, Fox Rothschild (US)


  • Amir Peled, SVP, Head of OTT, Data Peering @ Swisscom (Switzerland)

  • Hans-Peter Rohner, Private Investor, Board Member, @ PubliGroupe (Switzerland)

  • Ilan Benhaim, Business Angel, Co-founder and Partner @ Veepe (Morocco)

  • Orr Hameiri, Global Tech Innovation Director, @ Proctor & Gamble (Israel)

  • Sophia Alj, Co-Founder & COO, @ Chari (Morocco)

11:20 - 11:35

Coffee Break

15:20 – 16:20

Axis Exchange 4 - Mobility Session

Mobility is redefining how we move and what we do while we are in transportation, opening up new opportunities and challenges for existing automotive companies as well as startups.  Hear a roundtable discussion from leading Investors and Corporations, followed by selected Israeli mobility startup pitches.

Moderator:  Jason Weiss, COO and Deal Flow Manager @ Axis Innovation


  • Aiden Connolly, Head of Innovation & Special Projects @ Toyota & Lexus IRE (Ireland)

  • Brad McManus, Sr. Investment Director, @ Applied Ventures (US)

  • Gizem Yagiz, Head of Venture Capital @ Mext (Turkey)

  • Hemdat Sagi, Chief Strategy & Business Development @ VW (Israel)

  • Michal Vikrat, Partner @ GFT Ventures (US)

  • Rinat Yogev, Partner @ GM Ventures (Israel)

16:20 - 16:30

Closing Remarks and Wrap up of Axis Tel Aviv 2022

11:35 - 11:45

Keynote Presentation

North Rhine-Westphalia as the Gateway to Europe

Philip Velmer, Head of Business Unit @ NRW.Global Business (Germany)

12:45 - 13:00

Keynote Presentation

Overcoming Challenges of the Future of Work and Building Sustainable Organizations

Amber Wigmore Alvarez, PhD, Professor @ IE University, CTO @ Highered (Spain)

15:10 - 15:20

Keynote Presentation

Early Stage Strategies to Be Prepared for Later Stage Exit

Matthew Kittay, Partner and Co-Chair, M&A Practice, Fox Rothschild (US)

16:30 - 17:00

Live Concert: Andalusian Music of Morocco by the Sea


Tour of Peres Center for Peace and Innovation