Jonathan has been involved in early-stage companies since 2008 when he founded a direct sales and e-commerce startup, serving as its CEO. Following this role, he served as the Sales Operations Director at Dupree, a multi-national direct sales company with over 150,000 sales people and 900 sales managers.

Jonathan holds a B.A. degree in Economics from University of Michigan and an MBA in Entrepreneurship and Innovation from IDC Herzliyah. His VCPOV blog has been frequently featured on TechCrunch, VentureBeat, and other leading publications.