Guy is a visiting professor with IE University’s School of Human Sciences and Technology, where he delivers courses on applied behavioural science and innovation. Guy is also a consultant and advisor, focused on developing corporate social innovation strategies based built on applied  behavioural  science. He has completed consulting projects in banking, healthcare, education, market research, telecoms and consumer technology. He’s an advisor to an award-winning US energy efficiency company, Enervee (securing awards for  the company  through applied  behavioural science), responsible  for  delivering  its market-leader position.  He also advises the UK government on behavioural policy interventions. Guy has completed post-graduate programmes with Cambridge and Stanford, holds an MBA from IE, and a prize-winning PhD in applied experimental social psychology from Cranfield School of Management. He is a Chartered Member of the British Psychological Society (CPsychol) and a Fellow of the Royal Society of Arts (FRSA). He lives in Bath, England, with his wife and three children.