Executive Director @Prisma Media (France)
Gwendoline Michaelis is the Executive Director of Prisma Media’s Premium Gwendoline manages 8 renowned business and discovery media brands. As Chief Audio Officer, Gwendoline is leading the digital audio activity for the group. After 7 years with Hachette Filipacchi Media Group as a bi-media journalist, Gwendoline joined Prisma Media in 2008 to develop the digital activity of Femme Actuelle, the leading women’s weekly magazine in France.
Prisma Media was founded in 1978 under the leadership of Axel Ganz, sent to Paris by the German publisher Gruner + Jahr, to launch a French version of GEO. In March 1979 GEO 1 launch Prisma signed arrives on newsstands. Adapted from its German counterpart, the success was immediate; two months after its launch, the monthly already has more than 100,000 subscribers. With a portfolio of 26 titles and over twenty websites, the group is present in the main segments of the mainstream press magazine (female, kitchen, TV, celebrities, discovery, economy. Sales leadership, added to the power of its digital media brands, Prisma Digital ensures optimum potential audience Bimedia print-web of nearly 35 million people each month, or 70% of the population